Face Value includes the cost of the ticket, fees from the primary ticket seller (not broker fees), and shipping costs to the buyer.
Note: Any ticket purchased on a secondary ticket market such as StubHub, SeatGeek, TickPick, Vivid Seats, AXS Resale, and Ticketmaster Resale must be sold on CashorTrade at face value. Face value is determined by the primary ticket on-sale and NOT by the price on the secondary ticket market. Platinum ticket sales are allowed, as they are purchased directly from the primary on-sale. You can find more info on Platinum Tickets below.
Example:
A primary market such as Ticketmaster sells a ticket for $55 + $11.25 in fees for a total of $66.25. This ticket can only be sold on CashorTrade for $66.25 + shipping costs if applicable.
If you purchased that same ticket on a secondary market such as Stubhub for $150 the ticket must be sold on CashorTrade for $66.25 + shipping costs if applicable.